Biography of a Chairman Mao Badge

The Creation and Mass Consumption of a Personality Cult

by Melissa Schrift

Published by: Rutgers University Press

Subjects:Art, Music, and Architecture, Anthropology, Asian Studies

228 Pages, 5.5 x 8.5 in, 24 b&w illus

Paperback
9780813529370
Published: June 1, 2001

$40.95 S

BUY

Description
Contents
Authors
Praise

With the Great Proletarian Cultural Revolution in 1966, the regime of Chairman Mao Zedong launched a propaganda campaign aimed at disseminating inspiring images of the chairman to a skeptical populace. Thus was born the "Mao badge," a political icon in the form of a pin that was widely distributed to create, sustain, and inflate the Mao personality cult during the Cultural Revolution (1966-1976). Scholars estimate that over two billion Mao badges, featuring over fifty thousand different designs and themes, were produced.

As China now enters an era in which people can more openly express their views about the Cultural Revolution, these icons have taken on new meanings, and people are wearing and talking about them in subversive ways. Melissa Schrift suggests that the badges developed "lives" that far surpass the intentions of their creators, as the Chinese ironically commodified them, both during the Cultural Revolution and today. During the Mao years, people wore the objects to symbolize their unquestioned loyalty to Mao. Yet even then many Chinese subverted the badges' symbolic meaning. Using them in socially approved rituals, they gained a measure of political credibility that masked their practice of prohibited customary rites.

Biography of a Chairman Mao Badge is a work of cultural history that contributes to our understanding not only of Chinese society but, more generally, of strategies people employ in responding to and transforming the meaning of propaganda campaigns and symbols.

Acknowledgments
Introduction: Mao Consumption and the Chinese Political Imaginary
Badges in Context: The Early Years of the Cultural Revolution
Manufacturing Mao
An Iconography of Mao Badges
Bloodlines, Political Capital, and Badges
Aluminum Gods: Mao Badges and Chinese Ritual Life
The Red Old Days: Heritage, Historical Memory, and the Endurance of Mao
References
Index

Melissa Schrift is an assistant professor of Anthropology and Sociology at Marquette University.

This interesting book belongs on the shelf of those of us interested in the material culture of the Cultural Revolution.
~China Journal

Strangely moving. . . . While [in China, Schrift] discovered a subculture of people who collected buttons bearing portraits of the Great Helmsman: thousands of varieties had been manufactured from the Cultural Revolution, when they served as one of the few permitted forms of personal adornment or aesthetic display. . . . I found reading the book a surprisingly emotional experience.
~Newsday; Newsday Long Island

A wonderfully rich and riveting account, Biography of a Chairman Mao Badge represents an important contribution to our understanding of the Cultural Revolution and its place in Chinese culture. Schrift provides an informative examination of the Mao cultÆs recent transformation into its present form of pop cultural campiness.
~William Jankowiak, author of Sex, Death, and Hierarchy in a Chinese City

An excellent study of symbolism and factionalism in Maoist China. Schrift shows how mundane objects were transformed into sacred icons of revolutionary ideology. This book offers new insights into the dynamics of the Cultural Revolution.
~J. L. Watson, author of Golden Arches East: McDonaldÆs in East Asia