Kerri P. Steinberg interviewed on NPR: Weekend Edition Sunday

Jewish Madmen author Kerri P. Steinberg was interviewed on NPR’s “Weekend Edition Sunday” on December 2, 2018. Listen to the audio here.

Kerri Steinberg wrote about the history of advertising and graphic design in her book Jewish Mad Men. And, she grew up with her mother’s latkes fried in Crisco. Steinberg says the hydrogenated cottonseed oil in her mother’s frypan was likely there thanks to Joseph Jacobs. He was an ad man who set up an agency on the Lower East Side nearly 100 years ago, which is still around today.

‘He specialized in mixed marriages,” Steinberg jokes. “Which is to say that he introduced American mainstream manufacturers and products to the Jewish market.'”