"Schweitzer sets up shop at the intersection of culture, science and politics and demonstrates—with deep research and penetrating insight—that there are things far more menacing than viral threats."
~Jonathan Allen, award-winning political journalist & coauthor of Shattered: Inside Hillary Clinton's Doomed Campaign
"Going Viral contextualizes contemporary outbreak narratives in rich detail. Schweitzer's attention to context sets this work apart from others on the subject and does so in an utterly approachable way."
~Stacy Takacs, author of Terrorism TV: Popular Entertainment in Post-911 America
"A highly infectious read. Schweitzer's thought-provoking and meticulously researched account clearly outlines the relationship between the reality of viral threats and the Hollywood dramatization of the 'outbreak narrative.'"
~Terry Matalas, 12 Monkeys co-creator, executive producer
"Going Viral promises to become a viral sensation. In this elegant, provocative and clever book, Dahlia Schweitzer tackles one of the most controversial and anxiety provoking fears of the twenty-first century: the disastrous end of the world, evoked by either plagues, infections, diseases or outbreaks. Full of knowledge and wit, Schweitzer's innovative scholarship is a joy to read. She is a trailblazer in transdisciplinary scholarship and helps us all better understand what will continue to keep us awake at night."
~Karen A. Ritzenhoff, Central Connecticut State University, coeditor of The Apocalypse in Film
"Dahlia Schweitzer is one of the world’s leading analysts of popular culture, in every conceivable manifestation. She is also one of our best writers: engaging, concise, yet alluring in the best sense. Going Viral takes on one of the questions of our time: the American obsession with sickness as a way of dealing with difference. Bravo!"
~Toby Miller, Universidad del Norte, Colombia
"Going Viral is an incisive and expertly-informed exploration of the anxieties that drive contemporary America; the fears of contagion that shape our public discourse, movie narratives and government policy. Drawing with authority on both medical data and media theory, Schweitzer impressively tracks these concerns across recent history, tracing the dynamic between the diseased human body and the body politic, and examining key varieties of viral threat—from zombie plagues to terrorist cells—across fact, fiction and the porous borders between them. At a time when fears of cultural infection are used to justify the tightening of borders, the infringement of civil liberties and the building of walls, Going Viral is a vital guide to the politics of contamination and protection."
~Will Brooker, co-creator of My So-Called Secret Identity
~LA Weekly
"An interesting examination of why we are so obsessed with viral outbreaks, zombies, and the end of the world."
~She Treads Softly
~Film Threat
~The American Scholar "Smarty Pants" podcast
~iZombie podcast
~The Gentlewoman
"Schweitzer puts together a very thoughtful and thought provoking look at the cross section between our world and the worst case scenarios we keep imagining."
~Film Monthly
~Fan Theory
~NBC.com
~Chronicle of Higher Education
~New Books Network
~Hartford Courant
~Daily Bruin
~The "X" Zone Radio Show
~New Books Network - New Books in Popular Culture podcast
~Wesleyan Alumni Magazine
"[Going Viral] brings welcome attention to [the outbreak narrative], as indeed does the outbreak narrative itself: it confronts its viewers with the tension between impersonal, unintentional networks and the human response in a world in which both the “human” and human agency are increasingly eroded by those same networks."
~Film Quarterly
~"Inquiry" podcast, WICN.org
~Art Center
"A good primer for students just getting used to the idea that there is something more to zombies and apocalyptic plague movies than meets the eye."
~Science Fiction Studies
“Schweitzer's book is the clearest successor to [Susan] Sontag's essays that we have, but it takes Sontag's emphasis on the narratives of singular illnesses or viruses and broadens it to survey the metaphorics of virality, infection, and outbreak themselves--the locus of fear, anticipation, and knowledge about illness that predates and frames individuals' experience of illness and is the focal point of the narratives told about a complex array of phenomenon, from the AIDS crisis to the panic over Ebola, from the spread and threat of terrorism to the process of globalization, all culminating, it would seem, in the zombie renaissance of the 2000s."
~American Quarterly
"Schweitzer’s use of well-known examples of outbreak narratives, presented with ample background and context, offer entertaining avenues for her audience to engage with....Thorough scholarship."
~Western Folklore
~You Don't Know Dick podcast
"Well-researched and supported...Going Viral ambitiously goes deep into a network of factors contributing to a multimedia genre."
~Journal of Film and Video
~Midnight in the Desert
~Forbes
"Going Viral deserves attention as the first major booklength study of the outbreak narrative, a cultural form that has been afforded a surprisingly limited amount of scholarly study given its extremely prolific nature. Cinema has been imagining how infectious disease might wipe out the human race since at least the mid-1960s, so this is clearly a cultural form that is deserving of academic attention."
~Foundation
~Eastern Standard Radio
"Her book is a well-placed contribution for theorizing about the enormous contemporary popularity of films about pandemics and zombies, and her analyses are generally convincing....There are many pertinent insights here [and] this is a book that had to be written, and all things considered Schweitzer did an admirable job."
~Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine
~Bloody-Disgusting.com
~Scary Stories We Tell podcast
~Vaxxers