"This is an important book for fan studies and beyond. Not only a brilliant exploration of Comic-Con’s history and place in contemporary culture, it also takes seriously aspects of this experience that have been under-researched. What are the meanings and values of waiting in line? How does Hall H operate? And how have licensees become so central to the event? Assessing fans’ liminal positioning, Erin Hanna acutely theorises 'exclusivity' and its (re)configurations. Start the queue here – this is a must-read for anyone interested in aspirational and affective labor, as well as Hollywood’s attempts to build cultural capital for its blockbusters."
~Matt Hills, author of Fan Cultures and Doctor Who: The Unfolding Event
“This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence. Erin Hanna expertly reveals how industry efforts to generate publicity for major media brands hinge on the production of exclusivity for a select number of fans.”
~Derek Johnson, author of Media Franchising: Creative License and Collaboration in the Culture Industries
~Imaginary Worlds
"Only at Comic-Con is a valuable contribution to both media industries and fan studies, as Hanna’s work integrates the two disciplines seamlessly in a powerful argument about the limits of exclusivity, capital, and exploitation."
~Media Industries Journal
